JonCarlo Hernandez-Lopez

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Portfolio

Selected marketing case studies — strategy, positioning, demand gen, and brand work.

Featured

650+ attendees, Eight-figures in influenced pipeline, and 61% new prospects from a virtual conference we built from scratch.

How we built the niche's first-ever dedicated conference and generated eight figures in influenced pipeline in its debut year.

More work

How I led end-to-end digital strategy for one of PepsiCo's flagship community programs.

A PepsiCo-backed program, 90+ clients, and 7 million search impressions gained in a single year.

© 2026 JonCarlo Hernandez-Lopez

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