Context
TODO: The client, the engagement scope, and the situation that prompted them to bring in outside help.
The Problem
TODO: What was actually broken — and what wasn’t, that they thought was? Good agency case studies show you reframed the problem.
Approach
TODO: The plan. Why this plan and not another one. Any constraints (budget, timeline, political) that shaped it.
Execution
TODO: 3–5 key deliverables or decisions.
- Move one
- Move two
- Move three
Results
TODO: The outcome for the client. If you can’t share metrics, share the decision or behavior change — “They shipped the rebrand on time and it’s still live two years later.”
Reflection
TODO (optional): The honest take. What worked, what was harder than expected, what you’d scope differently next time.