Context
TODO: 3–4 sentences. Company stage, size, market. What was happening when you came in — a launch, a funding round, a flat quarter, a rebrand?
The Problem
TODO: The specific business problem, sharply stated. Not “they needed marketing” — something like “Pipeline had plateaued for three quarters despite doubling the sales team.”
Approach
TODO: A few paragraphs on how you thought about it. The framework, hypothesis, or insight that drove the strategy. This is where senior-ness shows through — not what you did, but how you decided what to do.
Execution
TODO: 3–5 of the most important moves. Resist listing everything.
- Move one
- Move two
- Move three
Results
TODO: Hard numbers where possible, relative numbers where not (NDAs, proprietary data). Good examples: “Pipeline grew 3.4x in the first year.” “Increased sales win rate from 22% to 31%.”
Reflection
TODO (optional): What did you learn? What would you do differently? Shows self-awareness. Senior hiring managers care about this.